Hi. I'm Joanne. But you can call me Jo.
You can usually find me in a bookstore or in the company of good friends. And I like to laugh. A lot.
Passions include: photography, fashion, media, good music, and good food. I especially love where creative meets business.
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5 Things Tuesday

Let’s see if I can get this in before midnight!

Here are five things going on with me:

1  YOU CAN CALL ME FORGETFUL LUCY - You guys, I have been a quite a Forgetful Lucy lately. First while in the Denver airport, I left my Moleskine notebook behind. If you’ve ever sat next to me in church, you’d know that this notebook is super important to me. It’s chock full of church notes and doodles and to-do lists … it would be a shame to lose it. Thank God some random guy found it and called the number inside. Apparently I owe him a million cupcakes now.

But that’s not it. While shooting that wedding in Denver, I gave my Honor Ring to one of the bridesmaids to hold on to. Apparently, I forgot to get it back. And I’ve gone about two weeks wondering where the heck it was. Thank God she told the bride. Now I’m just waiting for it to come in the mail. I’ve had that ring for 14 years! CANNOT LOSE IT. I CANNOT LOSE MY HONOR.

Well, I’m still a hot mess. Yesterday during a shoot I dropped my camera on the lens. On my 50mm prime lens. Like on my favorite lens. UGH.   

It’s OK though. Ima get me a grip on life soon. Thank God for random strangers who mail you back your things and lenses that you can replace (eventually).  


2  THERE’S A HILLSONG MOVIE COMING OUT - Did you guys hear about this? Apparently the trailer is being released in theaters among regular movies.

Can’t wait to check it out.

3  BACHI BURGER - If you know me at all, you know that I love me some good burgers. Like legit. Well, I found a new burger joint that is BOMB. And it’s on Sawtelle (which is walking distance from where I live). 

I love that I live so close to just a bunch of amazing eateries. I’m totally spoiled by it. Come visit me in LA and we can definitely go get some Bachi Burger!


4  GETTING IN THE WALKING DEAD MOOD - We’re less than two weeks away from the Season 5 premiere of The Walking Dead. And what better way to prepare for that than by actually doing a TWD marathon with friends who somewhat stopped partway through season 2?

That’s exactly what we’re doing. Ramming through 3-4 episodes at a time together. Freaking out together. Crying together. It’s intense.

I cannot wait until they get to even more crazier parts. Oh man, I love TV.

But I also love me some Bad Lip Reading. Check it.

5  FEEDING THE MIND - I’ve been trying to stimulate my brain lately with more business, creative industry, and entertainment resources. 

I read some very interesting articles on both Ben Schwartz and Bill Hader  and was just so intrigued by their journeys. I’m just such a big fan of them both that it was great reading about how hard eventually pays off.  

The thing is, as an entrepreneur you can get so caught up in the doing. Answering emails, working on web/social media stuff, being on an assignment. But there are some things that are essential to growing a thriving business. You have to know how to network. You need to always have passion projects. And you have to just keep learning. Always adapting, studying new trends.  

It’s been really good. And I actually love it. Especially now that I schedule it in. Praise God.


photo source

MONDAY MUSIC SHARE: Come Monday Night - MTV Exclusive

Because I love so much about this. The story. The song. The style. The cuts in photography. The accents. 

This is just great.

If you haven’t yet, you should watch God Help The Girl.


[check out more hand-selected videos here: MONDAY MUSIC SHARE]

3 weeks ago  Notes (2)

5 Things Tuesday

I know, I know. I’m late. 

Oh well. 

Took me awhile to shake off the travel doldrums. Colorado was beautiful, but it sure knocked the wind out of me. That’s what happens whenever I travel. Maybe I need to start eating more vegetables or something? Or start running again. Something to get my energy level back up after I do major travels like that.

Anyways. I’m back. Almost back at full capacity. Here are 5 things going on with me:

1  WHEN IN DENVER - So yeah, I spent some time up in the mountains last last weekend. Shot a wedding. Visited with friends. Trekked Red Rocks. Drove by a very full Bronco stadium (and laughed on the inside because we beat them on the Superbowl and last week’s game - bwahahaha!).

Anyways. Colorado was an unexpected trip of sorts. But I’m glad I went. The open night sky was gorgeous! Seriously, I wish I took some time just resting under those stars. It was kind of nice being away from city life and just have some time overlooking nature at its best. 


2  FALL IS HERE - Hey you guys, it’s officially fall. Which happens to be my favorite time of year! 

I’d normally get really excited about the leaves changing color and sweater weather - but we don’t get that here in LA. Bah.

I’m so tempted to jump on a plane and go experience real autumn in like NYC or back home in Seattle. I’ll pass for now … because, you know, travel doldrums. Maybe in a month or so.

Besides that - only one more week until Pumpkin Chocolate Chip cookies!!


3  WHICH ALSO MEANS, FALL TV IS HERE - Somehow I didn’t even realize that fall TV came back. It snuck up on me! 

I think Netflix has really changed the way we watch television. The normal calendar for it has really shifted in the last few years. Especially now that there’s mid-season shows, summer shows, catching up on a full season of Brooklyn NIne Nine on Hulu, binging on two seasons of Orange is the New Black as a whole on Netflix … yeah, and then all these news shows just popped up out of the blue and I’m just not ready to get fully invested in them.

But I did happen to go to a Fall TV Panel Review recently with some of the best critics in the industry. They raved about a few shows and dumped on a couple others.

The one they could not stop talking about was Jane The Virgin. Apparently it’s supposed to be really good! 

I already watched Gotham (hello Ben McKenzie), Selfie (hilarious and look! Jon Cho!), and A to Z (talk about meet cute). We’ll see if those are worth sticking around for.

I’m going to hard pass on Red Band Society. I was bored yo.



4  HEYO. MY NERD WAX CAME IN - And it’s keeping my glasses up like promised!

Woot! Proud to be one of the first owners of this little chapstick-like tube thingie that’ll keep my specs in place on hot days or whenever I make gyoza.

You should buy some too!


5  SHIFTING INTO A HIGHER GEAR - I’ve recently decided to up my game when it comes to my photography. There’s been a lot of work work work, but not a lot of brand awareness. 

I’m almost happy with my portfolio (still and always will be a work in progress). I think it’s ready to be shopped around a bit. 

I’m signed on again with Rebecca of I Heart Reps. We planning on some legit marketing efforts here. And then I’ll most likely pair up with Agency Access to gain some traction on the ad agency front. 

It really took some guts to decide to do this now, but I think the timing is right. And I’m sure God is going to bless it.  

So yeah. Prayers. I’m excited - wish me luck!


3 weeks ago  Notes (0)

MONDAY MUSIC SHARE: Young the Giant: Mind Over Matter (In The Open)

Sorry about my absence. I did some traveling, then was wiped out from shooting a wedding, and then had to deal with the Los Angeles heatwave. It was a crazy week that left me with no energy. 

But I’m back. After that mini hiatus. And I’ve brought you a lovely acoustic session by Young The Giant. It’s quite lovely.


[check out more hand-selected videos here: MONDAY MUSIC SHARE]

4 weeks ago  Notes (0)

5 Things Tuesday


Sorry this post is coming at you late. I really had a hard time this week coming up with five things to share with you. Anyways, I’m at the airport right now and I have about 45 minutes to whip something up. 

Let’s see if it’ll happen!  Here you go, five things:

1  FREE STUFF - You guys, I’m not lying when I say I’ve been rockin the free stuff lately. It’s one of the perks of living in Los Angeles! Just a couple weeks ago I talked about the free movie screening for Let’s Be Cops for Lamorne’s birthday.

Well, I got to do a couple more free things this past week:

This Is Where I Leave You- courtesy of Gilt City Los Angeles

Not only did we get to watch this movie 10 days before it’s released, but it came with free dinner! Hooray for the Grilled Cheese Truck. Plus, the movie was really good. There were some tears, lots of laughter, great moments in there. And it’s jam-packed with amazing actors. All their performances were amazing.

Other bonus points: The music is rad, Ben Schwartz is hilarious, and Connie Britton has the prettiest hair in the world. 


Mulaney & Friends - courtesy of Fox Studios

I also got to go to a small private comedy show at The Largo where John Mulaney and some of his castmates each did a set. It was quite hilarious!

Mulaney had some new material. Zack and Seaton (pictured below) were both hilarious. And I saw Nasim Pedrad and stood right in front of her for like two seconds. It was one of those crazy celebrity spotting moments where you’re like “woah - you were on SNL.”


2  COFFEE CONVERSATIONS - This past week has been quite the week for random coffee meetups. I’ve been doing this thing lately where I’m literally just asking to buy people a cup of coffee so we can talk shop.

I recently met up with a very busy Art Producer and picked her brain on the business side of things. How it all works, what’s the best plan of action for someone like me, what advice can she give, etc etc. And she was like, “dude just keep shooting, keep reaching out, keep taking on jobs.” 

Same advice that I’m always given. Which is golden. Sharpening your craft takes a long time of just doing.

And then I met up with another photographer. He’s kind of all over the place, taking everything from student portraits to Bar Mitzvahs to photographing for the Emmy’s. Yeah, he’s pretty legit. Especially since he’s been doing it for over 20 years. So it was awesome to talk to him for over an hour. Plus now I might be revamping his website and overall online presence. So learn more and get a new gig. It’s a win/win.


photo source

3  THE DAILY EDIT / HOW THEY DID THE WALKING DEAD COVERS - So I love a few things … I love The Walking Dead. photography, magazine cover art, and I love love love creative process.  And well, this article actually covered all this this week. 

Check it out!


4  ONE OF MY PHOTOS WAS RECENTLY FEATURED IN A SKINTIMATE COMMERCIAL - Some of you already saw this, which is fine. But if you’re not on Facebook anymore and/or are not a “fan” of my FB page, here’s the spot:

My photo was the one at the 0:05 second mark. It’s really no big deal, but then again it kind of is. So I had to share it with you!

5  NYC, WE’LL NEVER FORGET - It’s a little bittersweet being at the airport today. To imagine what went down 13 years ago. And what it did to our country.

It reminds me to pay respects to those fallen, both the attacked and the heroes who tried to save them.  And to honor our troops every day for their service. And to pray for what continues to go on in our world today. 

1 month ago  Notes (0)
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