Hi. I'm Joanne. But you can call me Jo.
You can usually find me in a bookstore or in the company of good friends. And I like to laugh. A lot.
Passions include: photography, fashion, media, good music, and good food. I especially love where creative meets business.
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5 things tuesday / monday music share / baking / photo chronicles / for the love of / photography / store / random / email / ask me anything / archive
I had a great conversation with a friend this week:

AF:  Yeah, you always said you wanted to do this. Do commercial photography.
JG:  I did?
AF:  Yeah. Way before ORU and RELEVANT. You pointed to a J.Crew catalog and said “I want to do this.”  And I said, “You want to ride horses?”
"No. I love fashion. I want to shoot stuff like this."

*  *  *
I totally don’t remember this conversation, but I’m so glad she did.  
I guess I didn’t even know what I knew back then. Or somehow I forgot or got distracted for a bit. Thank God we sometimes stumble over things but eventually come back to where we started. I’ve always loved commercial photography. And I love that I’m finally moving into that direction with a strong focus of sorts. 
Took me awhile to get there but I wouldn’t trade the journey for anything. But I’m glad I ended up where I am. Working on the port. Talking to friends. So good!
[Disclaimer:  I did not want to ride horses then nor do I want to now.]

I had a great conversation with a friend this week:

AF:  Yeah, you always said you wanted to do this. Do commercial photography.

JG:  I did?

AF:  Yeah. Way before ORU and RELEVANT. You pointed to a J.Crew catalog and said “I want to do this.”  And I said, “You want to ride horses?”

"No. I love fashion. I want to shoot stuff like this."

*  *  *

I totally don’t remember this conversation, but I’m so glad she did.  

I guess I didn’t even know what I knew back then. Or somehow I forgot or got distracted for a bit. Thank God we sometimes stumble over things but eventually come back to where we started. I’ve always loved commercial photography. And I love that I’m finally moving into that direction with a strong focus of sorts. 

Took me awhile to get there but I wouldn’t trade the journey for anything. But I’m glad I ended up where I am. Working on the port. Talking to friends. So good!

[Disclaimer:  I did not want to ride horses then nor do I want to now.]

5 Things Wednesday

Hello. 

I’m just here, sitting. Trying to process things. Nothing huge has happened, just been busy lately. Sometimes I just need to stop whatever I’m doing and make myself process everything, otherwise things just gets jumbled up in my head and it becomes a big mess.

Anyways, here’s what I can make of it all.  5 things that are going on with me:

1  CURRENTLY BACK HOME IN THE NORTHWEST - I’m back in the Seattle/Tacoma area and brrrrrr it’s cold here. I really like our weather. That jacket weather. You know what I’m talking about?

Sure beats that east coast humidity. But I’m back to wearing jeans for a bit. S’all good. It’s been a week of family time, hitting up favorite spots, and exploring new ones. Not to mention connecting with incredible people. That’s always the best part of traveling.

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2  FAMILY VACAY IS BEST - Every summer as a child, I remember going to Long Beach (WA) with my family. There were kite festivals and beach bonfires and lighthouses. Stuff like that.

And then I got a job in high school and never went again. And then left home for about a decade. Technically, I haven’t been part of a family vacation in like 15 years! They, on the other hand, kept having Long Beach trips without me.

So this year, when they gave me dates ahead of time … I WAS THERE. And well, our family tree has grown. So many cousins, aunts, and uncles.

We had three huge vehicles parked right on the beach (and condos nearby to stay in). We had a huge bonfire, men swinging axes to cut firewood, and my teenage brothers + cousin hauling wood while driving the Suburban. We cooked steaks and paella right there on the beach too.  

Um, this is the best kind of camping ever. Because we went back to our little resorts and slept in beds afterward. And played a lot of Heads Up. So fun. I’m so glad I was able to make time for this. Family is great. I kind of love them.

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3  ACTUALLY RESTING IS BEST - I’ve come to realize that for the entire month of July I’ve done minimal work. Which is like laziness (ugh gross) but I’m looking at it as rest

By the grace of God I managed to tie up most projects before I left for my trips and still line up a few remote projects while I’m gone. So I’m fine … but I’m not working a lot. Just taking time to step back, breathe a little, get some creative inspiration, take time with family and friends. REST IS GOOD.  

I once heard* that every 7 days you should take a Sabbath. Every seven weeks, take a weekend. And every seven months, take a month off. Who the heck can take an entire month off? 

I apparently can. So I did. And it’s been kind of nice.

Who knows what kind of craziness awaits me in August, but for now. selah.

*for my TM friends: Ron Luce said this during Character Development a long, long time ago. 

4  THAT PNW BRIDGE - Finally got to conquer this bridge! More photos to share here:  http://bit.ly/1odfeyG

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5  I REALLY WANT TO WATCH “MANNEQUIN” BECAUSE OF THIS MOVIE TRAILER - I mean, seriously. This is the best song ever. And Kristin Wiig + Bill Hader?!  Best.

And who doesn’t love an 80’s classic where a mannequin comes to life at night?! 

4 days ago  Notes (0)

WHAT I’M SHOOTING THESE DAYS (VOL. 4)

I don’t know if you’ve seen the infamous PNW bridge that seems to be popping up all over Instagram, but it’s there. I’ve seen it on other photographer’s feeds and have always wanted to go there myself.

So I asked my sister (she’s the brave one in the family) and she decided to come too. And as we always do, we make it into a photoshoot opportunity. We drove out to Shelton, hiked a short hike, and then trekked across this old, abandoned bridge across Vance Creek.  

347 feet above the ground.

You guys, I am not the thrill-seeker type. I can manage roller-coaster rides and airplanes and all that jazz. But an unsecure bridge with pockets of questionable (but seemingly OK) beams of wood … I’m straight up chicken.

Straight up, Marty McFly chicken.  

I baby-stepped it like no one else. And then froze. And then baby-stepped it some more. Then took some photos. Then froze.  

There were a lot of "oh God’s" and "OMG OMG OMG" moments. Which is great because God was there and I’m still alive. Bwahahahahaha.

But anyways - my sister strolled across the bridge like it was no big deal. She literally was like “I wanna sit on the edge” and I was like “NOOOOOOO!!!!!”

But it’s all good. Other people were doing it. And it seems like they all survived. So I mustered up the courage I had left to scoot on over to her (sort of).  

Needless to say, the photos turned out pretty awesome. I’m proud of myself for making it as far as I did on that bridge (about the halfway point). And I’m not too sure how likely I’ll be on that bridge again. But at least I know that I did it.   

Crazy. The things you do for a great shot!

Can we go back to the studio now? Joking … not really.

Model: Kristina Chang
Location: Vance Creek Viaduct (Shelton, WA)

*  *  *

FOR MORE: WISTD

4 days ago  Notes (2)

MONDAY MUSIC SHARE:  OK Go - The Writing’s On the Wall - Official Video

I swear, every time OK GO does a music video it blows my mind. Like for serious. The treadmill one really got them on everyone’s radar. Then the rubik’s cube/mousetrap on. And the stop motion one. And the Chevy car track one. Now this. They are crazy creative!

Man. This makes me want to do some sort of big, extravagant musical warehouse project video of sorts. Not that I do anything like that, but who knows? Maybe I do. I’m surrounded by super creative people too. Just gotta push your brains outside the box to come up with gems like this.

Anyways. Enjoy the music vid.

[check out more hand-selected videos here: MONDAY MUSIC SHARE]

6 days ago  Notes (0)

5 Things (Post East Coast Jet Lag)

Hello friends.

I started this 5TT post last week when I was majorly jet-lagged. I managed to muster up an outline of things to write about but hadn’t the strength to actually flesh it out a bit.

So here I am, on a late Wednesday night with the crazy second wind that sometimes comes out of nowhere. Here goes nothing: 5 Things (Post East Coast Jet Lag Edition).

1  NOT MEANT FOR WALKING - So a couple weeks ago I hopped on a plane and flew over to the east coast. Spent 4 days in Washington DC and then a couple days in NYC. What an amazing trip! Full of the best people. Incredible sights. Great food. Fireworks. And tons and tons of walking.

I mean, like tons of walking.

I thought I came prepared. Better shoes. Better clothes. Did some stretching (not really). But boy, I was not ready for this. We walked SO MUCH. And it was so humid. Ugh. It was the worst.

But I appreciate the proximity of everything in these cities. And I love the subway system. But honestly, I was super excited to come home to Los Angeles and be in a car again. Oh driving, you’re pretty swell. I like you.

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2  I SHOULD BUY MORE DRESSES - It’s been decided (although I’m not sure how well I’ll follow through on this) that I should definitely buy more dresses.

Being in the east coast humidity made me realize that I should probably have something a bit more conducive to stupid hot weather, ie. dresses. They’re more flowy and breathable. And great for travel. And dresses are just cuter. What can I say? Sometimes it’s nice being a girl.

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3  TIME OFF IS GOOD FOR THE SOUL - So being away was actually pretty nice. I was able to unplug for a bit. I really need to do that every now and then to just recalibrate my brain. It’s so easy to get caught up in the daily routine of just doing.  

I managed to really just not work for about two weeks. Technically it was only supposed to be one week, but jet-lag messed me up.

What did I learn in my time away? That I don’t necessarily like taking travel pics. 

I know that’s a big sector of photography, but it’s just not really my style. I just don’t like taking photos if people aren’t really in them. I’m more of a lifestyle/portrait gal. And food. I like food photography. 

Let’s do more of those.

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4  BACK ON SET - So some new news and some old news. For those of you who didn’t know, I’ve done a few production things for various film projects. Last year I did some production design for a commercial (still haven’t seen it …) that led to doing a two-episode stint for a pilot project.

We’re finally going to premiere the episodes in a couple weeks! How exciting :)

And then this week I was pulled to do production stills for a short. So life back on set (sort of). Long hours. But less prep. I just showed up and shot (as opposed to doing production design which is a lot more work).

Either way, I’m super excited about this film project too. Can’t wait to share it with you guys when it’s done! 

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5  I WANT THIS - I’ve been racking my brain for a really good #5 here and I came up bone dry. So I’m going the more shallow route to say that I want this bag. Someone buy it for me. Or win it. I think Lucky Magazine is doing a giveaway or something.

But it’s a designlovefest bag. Which is awesome.

And it’s perfect for those days you need a tote for grocery shopping (since Los Angeles is all super green / plastic bags are the enemy). I’d love to have this bag in my life.

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And while we’re at it, I’d love an ONA bag too. Please & thank you.

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1 week ago  Notes (0)
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